Tech Decisions

The Evolution of B2B Demand Generation

What is B2B Demand Generation Marketing? B2B demand generation is a marketing tactic focused on creating awareness about a businesses product or service and its brand. A marketing campaign may use ‘demand gen’ further down the funnel, but usually with a more targeted approach, or incentives. The goal of demand … Read more

6 Best Practices for Employee Engagement

Creating best practices for a positive employee experience isn’t something that happens overnight. It takes time for a business to instill its values and take on a holistic approach to employee engagement that creates a harmonious working environment.  Factors such as people’s role within a business {HR Exec vs CEO}, … Read more